Geographical indications gained the spotlight Tuesday on the NBC Nightly News, along with James Sartori, CEO of Sartori Company and board member of the National Cheese Institute.

In “Food Fight: In Cheese Wars, It's Europe vs. U.S.,” Sartori said the EU proposal to restrict the use of common cheese names by U.S. companies would be devastating to Wisconsin and the cheese industry.

Watch the news spot and additional interview with Sartori in two brief videos.