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MilkPEP Launches ‘Mission Apolo’ to Tout Recovery Role of Chocolate Milk

May 07, 2014

The Milk Processor Education Program recently launched a new initiative, “Mission Apolo: BUILT WITH CHOCOLATE MILK,” which is an evolution of last year's successful BECOME ONE program. This year’s initiative is taking Apolo Ohno, world champion speed-skating legend, on a training and recovery journey that will culminate with his participation in the IRONMAN® World Championship triathlon in October. His life-changing journey will show how recovering with chocolate milk helps him get the most out of each workout.

Ohno's training will be captured in an eight-episode online documentary series, where fans will be able to watch his inspiring – and entertaining – journey on www.gotchocolatemilk.com. They’ll also get an inside look at how building an effective recovery routine, including chocolate milk, plays a critical role in his success.

Joining Ohno on this journey is Jen Ator, Women's Health fitness director, who will train with Ohno. She plans to chronicle her experience in the magazine, online and through social media to help broaden the reach of the program to millions of everyday athletes.

For more information, contact Donna Armstrong, MilkPEP senior communications manager, at darmstrong@idfa.org.

 
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