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MilkPEP Launches 8th Annual Halloween Incentive Program

Jul 17, 2013

It may be the height of summer, but the Milk Processor Education Program (MilkPEP) is looking ahead to fall with the launch of its eighth annual “Chocolate Milk: The Official Drink of Halloween” promotion featuring the iconic PEANUTS® gang.

Halloween continues to be one of the most successful occasions for increasing chocolate milk sales, according to MilkPEP, with some processors reporting sales increases of up to 15 percent during the promotional period.

Processors can read more and sign up here.

Dairy Delivers