The Milk Processor Education Program has partnered this spring with National Geographic to offer a chance for one lucky family to win the vacation of a lifetime into the heart of Alaska. Known for its spectacular adventure expeditions, National Geographic created a special package for four worth over $21,000 to the sweepstakes winner.
“MilkPEP’s new strategy emphasizes milk’s role in fueling active and successful days for families, so we’ve partnered with National Geographic Adventures during the spring and summer months when families are most active,” said Victor Zaborsky, MilkPEP marketing director. “This program will remind them that starting every day with milk’s eight grams of protein will keep them strong and energized for all of their adventures.”
The Grand Prize includes:
- The expeditions trip for four,
- Guided tours,
- Coach-class air transportation to Fairbanks, Alaska
- Coach-class return air from Anchorage, Alaska, and
- Seven nights’ accommodations, two rooms.
The sweepstakes is part of The Breakfast Project, MilkPEP’s multi-year initiative to help more Americans start their mornings with breakfast at home with milk. The overall goal is to make mornings over by encouraging people to reach for milk – whether in a latte or smoothie, on cereal or straight from the glass – to have a powerful impact on the way they face their days.
MilkPEP encourages processors to promote the Family Adventure Sweepstakes and share this link for entering on their websites and social media platforms.
For more information, contact Donna Armstrong, MilkPEP senior communications manager, at email@example.com.