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Ex-Steeler Hines Ward Unveils 'Refuel | Got Chocolate Milk?' Campaign

Feb 27, 2013

Hines Ward, former Pittsburgh Steeler and now triathlete-in-training, last week unveiled his new "REFUEL | got chocolate milk?" national advertising campaign, along with the online documentary series that will follow his training and recovery journey as he prepares for the IRONMAN® World Championship in Hawaii this October.

"I want to prove that by training hard and refueling smarter with chocolate milk, I will become an IRONMAN triathlon finisher," Ward said.

He also named three everyday athletes who will join him on the journey. Read more here.

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