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Dairy Facts 2016

Breakfast with Milk Helps Fuel London-Bound Athletes

Jun 13, 2012

With the 2012 Olympic Games ready to start next month in London, the Milk Processor Education Program has released a new ad featuring five athletes with Olympic-sized aspirations: basketball all-star Carmelo Anthony, track and field world record-holder Kerron Clement, taekwondo World Champion Steven Lopez, world champion gymnast Aly Raisman and world class swimmer Dara Torres. The ad, part of MilkPEP's ongoing The Breakfast Project campaign, showcases the athletes enjoying milk with breakfast, which helps to fuel their intense practice routines.

The Breakfast Project launched earlier this year to help more Americans start their mornings with breakfast at home with milk. The goal is to makeover mornings by encouraging people to reach for milk – whether in a latte or smoothie, on cereal or straight from the glass – to have a powerful impact on the way they face their days.

The ad copy says, "Eat the competition for breakfast. With milk. Our athletes know that getting the right nutrients first thing in the morning is golden. got milk? Nourish every day."

For more information, visit or and follow @MilkMustache on Twitter to join the got milk? community and stay up to date on the latest Milk Mustache athlete news.

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