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Dairy Facts 2016

Learn How Environmental, Social Values Affect Consumer Purchases

Apr 18, 2012

The concept of Lifestyles of Health and Sustainability, or LOHAS, covers the market for goods and services that appeal to consumers who incorporate environmental and social responsibility values into their purchase decisions.

Steve French, managing partner at the Natural Marketing Institute, will kick off IDFA's Dairy Sustainability Symposium, May 30-31 in Chicago, by demonstrating how dairy companies can leverage LOHAS trends in business strategy and marketing. The symposium also will cover smart fleets, the cheese and whey lifecycle assessment, modeling tools, new packaging, case studies and much more.

Visit Dairy Sustainability Symposium for more details and to register.

Dairy Delivers