The Milk Processor Education Program has partnered with the Kellogg Company and will join in its celebration of National Breakfast Week.
For each breakfast idea or photo that visitors post this week at shareyourbreakfast.com or Share Your Breakfast Facebook tab, Kellogg will donate a breakfast to a child who might otherwise go without. Kellogg also will feature milk and breakfast messaging on 20 million cereal boxes and distribute coupons offering $2 off the purchase of two boxes of cereal and two gallons of milk.
In support of Kellogg's efforts, MilkPEP launched a new ad featuring Snap, Crackle and Pop with Tony the Tiger. The ad copy reads:
"Even better together.
When the cereal and milk you love team up, they deliver powerful nutrients to help prepare you for the day ahead.
It's the ultimate morning routine."