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MilkPEP CEO Highlights Opportunities for Fluid Milk Growth

Dec 07, 2011

Did you know that nearly 70 percent of all domestic milk consumption takes place at home?

That's just one of the research statistics shared by Vivien Godfrey, CEO of the Milk Processor Education Program, in today's DairyLine radio broadcast to dairy producers.

MilkPEP gathers data on dairy trends and Americans' eating and drinking habits to learn the best ways to get consumers to include dairy products in their diets. Guided by these research results, MilkPEP will focus next year on encouraging consumers to include milk at breakfast and athletes to refuel with chocolate milk, Godfrey told listeners.

 

 
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