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Chocolate Milk 'Your Trick, Their Treat,' MilkPEP Tells Parents

Oct 05, 2011

The Peanuts™ gang is donning chocolate milk mustaches this year to help the Milk Processor Education Program launch its Halloween initiative and celebrate chocolate milk as the official drink of Halloween.

The new ad appeared this week in Parents magazine and will appear in a variety of publications this month, including USA TODAY on October 31.

The ad, which celebrates the 45th anniversary of the Halloween classic, "It's the Great Pumpkin, Charlie Brown," reminds parents to consider chocolate milk when looking for a nutritious Halloween treat.

View the full-page ad here.

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