For the sixth year in a row, the Milk Processor Education Program will celebrate chocolate milk as The Official Drink of Halloween at retail. New this year, MilkPEP has teamed up with the characters of Charles Schultz to make the Peanuts^TM kids the new faces of chocolate milk. Charlie Brown, Linus, Lucy and the whole gang will be featured in their Halloween costumes enjoying low-fat chocolate milk.

Milk processors can make the most of this holiday by signing up for the feature incentive program and ordering the Halloween toolkit and point-of-sales materials. Contact info@milkpep.org or 800-945-MILK.