making a difference for dairy

Dairy Delivers℠: The Economic Impact of Dairy Products
Advocacy: Dairy Counts
Knowledge Center
FDA Milk Safety Memoranda
Tariff Schedules
State Legislative Affairs
Buyers' Guide
Member Hotlines
Dairy Market Prices
Quick Links

                                                                                               
 
 

MilkPEP Plans 'Pour One More' Promotion for Local Markets

Nov 05, 2010

Starting on 1/11/11, MilkPEP will demonstrate the power of one - as in one more serving of milk a day - through its "Pour One More" sweepstakes and promotion for moms. The promotion will educate moms about the importance of adding one more serving of milk to their families' diets and will encourage them to visit www.whymilk.com to enter the sweepstakes for a chance to win free milk for their families for a year.

To promote the campaign on a local level, processors are encouraged to participate in one of 19 local media events, where MilkPEP will be showcasing the power of one more serving of milk. Processors may provide milk samples and bring branded signage, mascots and premiums to promote their brands. During the events, families will be able to sample single servings of milk, take Milk Mustache photos and enjoy an appearance from a local celebrity.

To find out if MilkPEP will be hosting an event near you, or to sign up to participate, call 800-945-MILK. The promotion will run until February 9.

Visit www.milkpep.org for additional details about the "Pour One More" promotion and all the exciting ways processors can keep this campaign running year-round.

 
Dairy Delivers