In an effort to connect with Latina teen girls, the Milk Processor Education Program recently launched a campaign highlighting the Quince, or turning-of-age celebration held on a girl's fifteenth birthday. The Quince campaign encourages girls to incorporate low-fat milk into their health and beauty regimen during the weeks leading up their big day, helping them look and feel good from the inside out.
The program includes the Quince al Máximo, or Ultimate Quince, promotion allowing teens to enter for the chance to have "a Quince fit for a queen." The promotion consists of weekly prizes and a grand prize that will provide $2,500 for the party, spa visits and certificates for mom and daughter, and consultations with Seventeen magazine's beauty expert and a Quince expert. The promotion will run until October 31.
MilkPEP partnered with Seventeen magazine, MTV Tr3s and crossover celebrity Victoria Justice to help deliver milk's "beautiful inside and out" message to Latina teens.