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Aligning Industry Messaging Is Key for MilkPEP CEO

Mar 12, 2010

Marking her one-year anniversary as CEO of the Milk Processor Education Program this month, Vivien Godfrey told DairyLine listeners that one of her most important accomplishments has been making sure that MilkPEP works closely with producer organizations to align activities and messages. "The single objective of MilkPEP is to encourage American consumers to drink more milk," Godfrey said, and that effort includes coordinating with Dairy Management Inc. and the National Dairy Council.

DairyLine is heard on more than 90 radio stations, and IDFA regularly provides producers with a processor perspective on key industry issues. Godfrey's complete remarks are available here.

 
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