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MilkPEP 2010 Promotions to Inspire Families to Drink More Milk

Sep 21, 2009

The Milk Processor Education Program (MilkPEP) has announced several new programs for next year that will showcase how milk is essential to building strong families. Inspired by current market and consumer trends, the shift to a family message will give processors and retailers new avenues for increasing milk consumption while harnessing the cross-promotional power of key national brands in other food categories.

The campaign will kick off in January with a month-long contest that offers moms a chance to win free milk for a year; four winners will be selected daily for 30 days. A complete calendar of programs and events is available here.

Dairy Delivers