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New MilkPEP Promotion Highlights Milk's Value as Summertime Treat

Jul 13, 2009

Starting this week, a new promotion by the Milk Processor Education Program is reminding moms that milk is an easy, tasty treat for kids to grab while they're enjoying the summer months. It showcases milk as a budget-minded beverage that offers kids both the refreshing flavors they want and the nutrients they need. The Spend Summer Wisely promotion includes national TV and print advertising and public relations efforts with an additional focus in Hispanic markets. It will run through August 9.

 
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