Having joined IDFA in 2008, Heather Soubra directs the organization’s key initiatives, leading day-to-day operations of the executive office. Executing on the strategic priorities of President and CEO, Michael Dykes, D.V.M, Soubra serves as strategist and consultant, facilitating collaboration and inclusiveness across the association to achieve organizational goals.
Soubra is the executive office’s liaison with IDFA members and members of the IDFA governance structure. She also leads IDFA program development and execution, including IDFA’s Dairy Forum which convenes 1,000 + stakeholders annually for the industry’s best-in-class thought leadership and strategic sharing of next-practices.
Soubra designed, implemented, and leads the IDFA People Strategy, including a suite of programs focused on leadership and the cultivation of organizational well-being, as well as building the workforce and organizations of the future. The programs include the NextGen Leadership Program, Women in Dairy, HR Leaders in Dairy, and The Power of People. The Power of People is an interactive conference which Soubra developed in collaboration with Egon Zehnder and McKinsey & Company, for chief executive officers and human resource leaders in the dairy industry.
Soubra studied international affairs at George Washington University, earned her bachelor’s degree in intercultural communication from George Mason University, and her certificate in coaching from George Mason University’s Institute for Leadership Excellence through their Leadership Coaching for Organizational Well-Being program, designed for business professionals striving for positive change in team and organizational culture. She is also a graduate of The Protocol School of Washington where she earned certification in corporate etiquette and international protocol. Soubra and her husband have two grown daughters and are adjusting to life as empty nesters. See LinkedIn Profile.