Heather Soubra

Senior Vice President, Strategic Initiatives

Having joined IDFA in 2008, Heather Soubra directs the organization’s key initiatives, leading day-to-day operations of the executive office. Executing on the strategic priorities of the International Dairy Foods Association, Soubra serves as strategist and consultant, facilitating collaboration and inclusiveness across the association to achieve organizational goals.

Soubra is the executive office liaison with IDFA members and members of the IDFA governance structure. She also leads IDFA program development and execution, including IDFA’s Dairy Forum which convenes 1,000 + stakeholders annually for the industry’s best-in-class thought leadership and strategic sharing of next-practices.

Soubra designed, implemented, and leads the IDFA People Strategy. With it, she designed and created a suite of programs focused on leadership and the cultivation of organizational well-being, as well as on building the workforce and organizations of the future. The latest of these programs is the Dairy Diversity Coalition developed in collaboration with Egon Zehnder with the goal of increasing and empowering diversity, equity, and inclusion in the dairy industry.

Soubra studied international affairs at George Washington University, earned her bachelor’s degree in intercultural communication from George Mason University, and her certificate in coaching from George Mason University’s Institute for Leadership Excellence through their Leadership Coaching for Organizational Well-Being program, designed for business professionals striving for positive change in team and organizational culture. She received her Associate Certified Coach (ACC) coaching credential through the International Coaching Federation (ICF.)  She is also a graduate of The Protocol School of Washington where she earned certification in corporate etiquette and international protocol. Soubra and her husband have two grown daughters and are adjusting to life as empty nesters. See LinkedIn Profile.