What's Hot in Ice Cream


According to IDFA's 2024 Ice Cream & Frozen Novelty Trends Survey, Vanilla is America's flavor of choice in ice cream, followed by Chocolate and Strawberry.

America’s top 10 favorite ice cream flavors:

However, ice cream flavors are only limited by the imagination. Manufacturers, scoop shops and chefs constantly come up with new and exciting flavors for their customers.

Here are a few:

New Product Trends

Respondents in IDFA’s 2022 survey of ice cream makers and retailers identified six top trends guiding their product development efforts:

Consumers still look for an indulgence when eating ice cream. Therefore, ice cream manufacturers make sure to offer a full selection of premium and super-premium products in innovative flavors and with such mix-ins as cookies, brownies, candies and cake.

Innovation and Technology

The winning ice cream products in IDFA’s annual Innovative Ice Cream Flavor Competition in 2024 were Peanut Butter Overload by Windy Knoll Farm Market, Banana Pudding Eclair by Hershey’s Ice Cream, and Insta Graham from The Ice Cream Club. But don’t go looking for Insta Graham just yet. It’s a prototype, and we hope it hits shelves soon.