In 2022, IDFA and MilkPEP joint-funded a new milk price elasticity study, A Deeper Look at Milk and Competing Beverage Price Elasticities, authored by Texas A&M University Professors Dr. Ariun Ishdorj and Dr. Oral Capps, Jr. The study looked at multiple datasets across a longitudinal period of over five years (Jan 2017 – May 2022), employing a wide range of statistical and metaanalyses.

The methodology and findings were previewed and vetted by an IDFA steering committee and representative MilkPEP Board members.

IDFA Members may view the full report by clicking here.
IDFA Members may view the appendices by clicking here.