As Americans embrace healthier lifestyles and seek better balance in their diets, they’re overwhelmed by countless beverage claims touting specific health benefits. In 2009, MilkPEP will re-introduce Americans to milk, "The Original Wellness Drink," noting that it can help maintain a healthy weight and is packed with protein and powerful nutrients that aid in refueling and rehydration after exercise. The program, scheduled to kick-off next January, was unveiled last month at MilkPEP's 2008 Dairy Sales and Marketing Meeting in Salt Lake City. For more information about this and other upcoming promotions, visit www.milkpep.org.