Larry Shehadey, chairman of Producers Dairy Foods, Inc. in Fresno, Calif., passed away on October 10 at the age of 102. Known for his marketing creativity, Shehadey successfully used Hopalong Cassidy, a popular cowboy hero in the 1950s, to promote Producers Dairy and differentiate the brand from his competitors. His son, Richard, is president/CEO of Producers Dairy Foods and a board member of the Milk Industry Foundation.