Michelle Matto, IDFA assistant director of nutrition and labeling, included a chocolate milk message in her DairyLine broadcast to producers earlier this month. Noting that flavored milk accounts for eight percent of total retail milk sales, Matto said, "Dairy processors are working to formulate new flavors and products with different levels of fat, sugar and calories to meet the demands of consumers, especially in school districts."

DairyLine is heard on more than 90 radio stations, and IDFA regularly provides a processor perspective on key industry issues. Visit DairyLine to hear Matto's broadcast.