IDFA continues to demonstrate that the dairy industry has a powerful economic impact — $620 billion in total — on the American economy. Did you know that dairy also indirectly supports unique industries across the nation, like the amusement and recreation industry?

Dairy companies, distributors and retailers support the amusement and recreation industry in a number of ways. Approximately 6,800 jobs in the recreation industry depend on spending by the dairy industry or dairy industry employees. This includes about 1,300 amusement and recreation jobs that are the result of purchases directly paid for by dairy companies. About 5,500 additional jobs in the recreation industry result from dairy employees and supplier employees snowmobiling or canoeing.

All told, the dairy industry creates $159.9 million in wages and over $431 million in economic impact for the American amusement and recreation industry. So, think of the American dairy industry while white-water rafting this weekend – because dairy helps bring fun to everyone.

Dairy Delivers®

IDFA is sharing these deep dives into the data of Dairy Delivers®, its economic impact tool, to demonstrate dairy’s economic power and its ripple effect on other American industries.

Members with questions may contact Dave Carlin, IDFA senior vice president of legislative affairs and economic policy, at dcarlin@idfa.org.