Dairy Forum 2017 will bring together a diverse group of industry leaders to discuss issues relevant to the dairy industry and to the success of their businesses. If you’re not able to attend in person, you can register at no cost to watch four featured sessions that will be broadcast live online from Orlando. IDFA and Dairy Foods magazine have partnered to offer these broadcasts on Jan. 30-31 and Feb. 1.
Meet IDFA’s New President & CEO
Get to know Michael Dykes, IDFA’s new president and CEO. He took over the helm on January 1, 2017, and this will be your opportunity to learn more about who he is and how he plans to use his energy, enthusiasm and experience to shape the path ahead for the dairy industry. The session will air Jan. 30, 8:15 a.m. Eastern time.
Food Policy and the Farm Bill – What’s Next?
Once the dust settles after hard-fought presidential and congressional races, what food and agriculture policy priorities will emerge? Immigration? Trade agreements? The next Farm Bill? This candid conversation among former chiefs of staff from the Department of Agriculture will look at how campaign positions become policies. The session will air Jan. 30, 9:15 a.m. Eastern time.
Tapping the Power of Team USA: New Program Connects U.S. Olympic Hopefuls with Milk Brands
Join MilkPEP CEO, Julia Kadison, and U.S. Olympians and Olympic hopefuls as they unveil a new opportunity for brands to engage with one of the most powerful aspects of Milk Life’s Team USA long-term sponsorship – the athletes. Learn how milk’s partnership and MilkPEP’s signature Team Milk program will help milk brands align with local, hopeful athletes and reinforce why nine out of ten U.S. Olympians grew up drinking milk. Hear from the athletes themselves as they share personal stories about the important role milk plays throughout their lives, and discover how your brand can activate to drive milk sales and connect with millions of consumers year-round. This session will air Jan. 31, 2:00 p.m. Eastern time.
Understanding Consumer Demands and How to Leverage Them
Ethnic diversification of the American diet, the growing demand for information about what is in food, dairy’s place in the ‘better for you’ foods category and the changes that are shaking up grocery store merchandizing are emerging trends identify by research and case studies recently conducted by PricewaterhouseCoopers (PwC), the global research and professional services firm. Join the PwC experts and a panel of industry leaders to examine which trends are most likely to affect your product development, capital investment, and marketing efforts. This session will air Feb. 1, 8:15 a.m. Eastern time.
For more information, contact Peggy Armstrong, IDFA vice president of communications, at parmstrong@idfa.org.