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Posted December 6, 2013

‘We're Selling the Sex Appeal of Vitality’: Coke-Backed Dairy Drinks Brand Core Power

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  • About Us
    • IDFA Team
    • IDFA Membership
    • Governance and Committees
    • Awards
    • IDFA Foundation
  • Programs & Campaigns
    • Dairy Delivers
    • Dairy Innovates
    • Dairy Nourishes
    • Dairy Sustains
    • Live & Active Cultures Seal
    • OSHA Alliance
    • Partner Programs
    • Safe Ice Cream
  • Newsroom
    • Media Center
    • Press Releases
    • Blogs
    • Podcast
    • Media Kits
    • Logo and Brand Guidelines
  • Knowledge Center
    • Virtual Programming
    • Research & White Papers
    • Manuals
    • Videos
    • Resource Links
    • Food Safety Education Portal
  • Event Center
    • Calendar
    • Conferences
    • Customized Training
    • Sponsorship
    • Virtual Programming
  • Issues & Advocacy
    • Campaign Center
    • Appropriations
    • Farm Bill
    • Federal Milk Marketing Orders (FMMO)
    • Nutrition
    • Standards & Labeling
    • Supply Chain
    • Sustainability
    • Trade
    • Workforce
    • Workplace Safety
  • Professional Communities
    • Dairy Technology and Innovation Network
    • Legal Community
    • NextGen Leadership Program
    • Women in Dairy
    • ;