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Peggy Armstrong Named IDFA Director of Communications

Feb 04, 2008


For Immediate Release

Media Contact: Marti Pupillo202-220-3535

Peggy Armstrong NamedIDFA Director of Communications

(Washington, D.C. — February 4, 2008) The International Dairy Foods Association (IDFA) has named Peggy Armstrong to the position of director of communications. In this role, Armstrong will provide strategic communications counsel to IDFA staff, serve as the association's primary spokesperson and oversee IDFA's external and member communications.

With more than 25 years of communications and media relations experience, Armstrong has worked for a number of government and public sector organizations in the Washington, D.C. area. Most recently she served as senior director of communications and research for the National Capital Revitalization Corporation, a not-for-profit organization that promoted major economic development projects. Before that, she was policy advisor, communications director and press secretary for Anthony Williams during his tenure as mayor of the District of Columbia.

Armstrong also has served as communications director for the District's chief financial officer and special assistant for communications for the Office of Policy Development and Research at the U.S. Department of Housing and Urban Development. Armstrong began her career in the office of communications for the Archdiocese of Baltimore, with primary responsibility for broadcast programming.

"We're delighted to have Peggy join the IDFA staff," said Connie Tipton, IDFA president and CEO. "With her wealth of expertise, years of experience and high level of enthusiasm, Peggy will help us to add a new dimension to our communications strategy and implementation."

A graduate of the University of Maryland, Armstrong earned a B.A. degree in communications and has completed masters-level course work at Towson University.

She replaces Susan Ruland, who left the association last November to join Powell Tate/Weber Shandwick after heading IDFA's communications department for 11 years.

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The International Dairy Foods Association (IDFA), Washington, DC, represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 530 companies representing a $90-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States. IDFA can be found online at

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