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Dairy Facts 2016

IDFA to Launch #MemberMonday, New Social Media Campaign

Nov 14, 2014

IDFA has created a new opportunity for sharing the good news about the products and services that members have to offer. To support Gold Business Partners and show appreciation for their membership, IDFA has launched a new social media campaign called #MemberMonday. We want to use our growing presence within the Facebook and Twitter communities to amplify member information with our audiences.

How Does It Work?

Each week, IDFA will randomly select one Gold Business Partner to feature on social media the following Monday. We will provide a promotional plug about a new product, service or other exciting news about your company, which we will pick up from the press releases you have sent to us.

Is IDFA Receiving Your News?

Please make sure we are on your press release distribution list so that we’ll have the latest information about your company. If not, please add Molly Pfaffenroth, IDFA communications intern,, and Marti Pupillo, IDFA director of communications,, to your list.

We can only promote your company if you send information to us, so please keep the news and newsletters coming! We also encourage you to send product or company photos and links to videos because they have high sharability on Twitter and Facebook.

Is This An Ongoing Promotion?

Once we post your news, we will email the links to you so that you can retweet and share the posts with your followers. We’ll also be following your company on Facebook and Twitter throughout the year, if you have an account, so we can stay engaged and continue to share your news with our followers.

Sample Posts

Here’s a sample feature that highlights a company on Facebook and Twitter:

Facebook: Who’s ready for the holidays? Company XYZ has released two new fun holiday flavors: peppermint and pumpkin pie. These seasonal flavors are available for a limited time, so contact Company XYZ today! #MemberMonday

Twitter: @CompanyXYZ is ready for the holidays, w/ its new fun holiday flavors: peppermint & pumpkin pie! #MemberMonday #dairy

We’re Here to Help

Thanks for your membership as a Gold Business Partner. We look forward to continuing our partnership with your company and boosting its visibility to dairy companies using social media and our #MemberMonday campaign.

Follow us on Facebook and Twitter.

Dairy Delivers