Breakfast time in America is when half of the daily milk consumption occurs, according to research by the Milk Processor Education Program.
Noting that more than 2.7 billion gallons of milk are consumed during morning meals, MilkPEP plans to launch this month The Breakfast Project, a multifaceted campaign that will reinforce the importance of having milk everyday with breakfast at home.
"The idea is to start a dialogue with consumers and ultimately make milk the centerpiece of their breakfast routine," said Vivien Godfrey, MilkPEP CEO, in her latest blog post.