making a difference for dairy
Be Heard

Regulatory RoundUp

Get Involved

Advocacy: Dairy Counts

Join the Discussion

Dairy Forum

Dairy Delivers℠: The Economic Impact of Dairy Products
Advocacy: Dairy Counts
FDA Milk Safety Memoranda
Tariff Schedules
Buyers' Guide
Member Hotlines
Dairy Market Prices
Quick Links

                                                                                               
Dairy Facts 2016
 
 

MilkPEP Sparks National Discussion to Keep Chocolate Milk in Schools

Nov 16, 2009

The Milk Processor Education Program's (MilkPEP) campaign to raise awareness among parents about the important role flavored milk plays in child nutrition has received extensive traditional and social media coverage since the launch last Monday. The "Raise Your Hand For Chocolate Milk" campaign has drawn thousands of supporters to www.RaiseYourHand4ChocolateMilk.com to show their support for flavored milk for children. They're also becoming fans on Facebook, following the campaign on Twitter and posting comments on influential nutrition and mom blogs.

Key media outlets, such as National Public Radio and the Chicago Tribune, have also covered the campaign.

 
Dairy Delivers