Overview
Tuesday, July 19 & Wednesday, July 20
12:00pm – 3:15pm ET (each day)
Virtual Conference
Join IDFA experts and regulatory decision-makers for two days devoted to understanding the intent behind federal regulations, the parameters for compliance and how best to engage in the process to shape pending regulations.
As one of the most highly regulated food industries in the United States, dairy must comply with regulations issued by multiple federal agencies, including the U.S. Food and Drug Administration, the U.S. Department of Agriculture, the U.S. Environmental Protection Agency, the U.S. Department of Homeland Security and the U.S. Department of Commerce, among other state and local regulatory bodies. IDFA’s Regulatory RoundUP connects dairy professionals with regulatory officials who have direct responsibility for the rules affecting dairy plants, products, and personnel.
Each session will focus on an issue of critical importance to dairy and offer opportunities for attendees to ask questions and engage with the presenters.
Food Fights in the Courtroom – Annual Litigation Update
In 2022, food labeling decisions continue to be driven by litigation and not FDA regulations. The last two years have seen increases in the number of cases filed. There are a number of new court decisions granting or denying motions to dismiss that help shed light on what consumers might reasonably expect. Hot topic issues include high-value ingredient representations (e.g., chocolate, fudge, caramel), flavor labeling, nutrient content claims, and labeling of plant-based foods. In this session, Veronica Colas will share her expertise advising food companies on the current state of food labeling litigation, lessons your company can learn from these lawsuits, and how we might forecast the future of this area of litigation.
Speaker: Veronica Colas, Counsel, Hogan Lovells
Going “Green” without “Greenwashing”
As dairy companies race to net zero and reduce their environmental footprint, communicating sustainability achievements to consumers requires close coordination between a company’s marketing and legal team to avoid accusations of “greenwashing.” This session will examine how to effectively make and substantiate a sustainability claim on company advertising, websites and packaging to minimize the risk of greenwashing.
Speaker: Emily Lyons, Partner, Husch Blackwell LLP
Speakers

Veronica Colas
Counsel, Hogan Lovells

Veronica Colas
Veronica Colas counsels clients on the regulations and policy issues affecting food companies from farm to table.
Using her keen awareness of today's class action litigation environment, Veronica helps develop new products, label claims, and advertising materials. She has a deep understanding of both current and forthcoming food labeling and production requirements ranging from nutrition and menu labeling, to the regulatory issues surrounding bioengineered foods and organic food production.
Veronica provides clear advice and practical solutions for compliance with labeling, advertising, and safety regulations from the Food and Drug Administration (FDA), U.S. Department of Agriculture, and Consumer Product Safety Commission. She has significant experience in helping clients navigate regulatory enforcement challenges, such as recalls, Warning Letters, import detentions, and investigations by the Federal Trade Commission. Veronica works closely with trade associations and food companies to craft comments and develop strategies in response to public policy issues such as agency rulemaking and nutrition policy. She represents all segments of the food industry, including manufacturers, retailers, restaurants, and food service companies.
She is a regular speaker and contributor to industry publications, including providing training sessions to corporate clients on Food Law 101, food labeling and marketing, and claim substantiation.

Emily Lyons
Partner, Husch Blackwell LLP

Emily Lyons
Emily R. Lyons is a Partner at Husch Blackwell LLP and works out of the Washington DC office. Lyons grew up on a northern Illinois dairy farm, and now helps clients bridge the gap from farm to fork. Lyons guides clients on complex regulatory issues as they bring dairy products, beverages, fruits and vegetables, processed foods, alcohol beverages, and other agricultural goods to market. At the intersection of agriculture, food and environment, Lyons handles compliance matters such as labeling, marketing and advertising, food safety and defense, permitting and agency inquiries. Before private practice, Lyons served as counsel and director of regulatory affairs at the International Dairy Foods Association (IDFA). Her unique ability to speak the language throughout the supply chain brings clients value as she navigates complex scientific information, melds it with antiquated regulatory constructs and makes it understandable, all while remaining innovative and cutting edge. To learn more, visit her bio on the Husch Blackwell LLP website or follow her on Twitter @thedairylawyer.
Agenda
July 19, 2022 | Event | Speaker | Location |
---|---|---|---|
12:00pm - 12:45pm | General Session | ||
12:45pm - 1:30pm | General Session | ||
1:30pm - 1:45pm | Break | ||
1:45pm - 2:30pm | General Session | ||
2:30pm - 3:15pm | General Session | ||
July 20, 2022 | Event | Speaker | Location |
12:00pm - 12:45pm | General Session | ||
12:45pm - 1:30pm | General Session | ||
1:30pm - 1:45pm | Break | ||
1:45pm - 2:30pm | General Session | ||
2:30pm - 3:15pm | General Session |
All Times Eastern
Registration fees are based on your company's IDFA membership status. For more information about membership, please email membership@idfa.org.
Member: $399
Non-Member: $499
Government: $199
Registration Substitutions
Registration is non-transferable from one company to another; however, substitutions within companies are welcome at any time. Please email registrar@idfa.org if you would like to make a registration substitution.
Registration Cancellation Policy
Registration cancellations received in writing will be accepted prior to July 5, 2022 for a full refund. Your registration fee is non-refundable after July 5, 2022. Substitutions may be made without penalty. All cancellations and substitutions must be received in writing at registrar@idfa.org.
Questions: If you have questions or need assistance with the registration process, please contact IDFA at (202) 737-4332 or registrar@idfa.org.
Sponsors
IDFA’s Regulatory RoundUP provides the opportunity for dairy professionals to hear firsthand from the decision-makers and the officials who have direct responsibility for the rules that affect dairy plants, products and personnel. The conference will help dairy professionals better understand the intent behind federal regulations, the parameters for compliance and how best to engage in the process to shape pending regulations. Each level of sponsorship offers opportunities to build awareness of your brand, promote your products and services and engage with colleagues, industry insiders and potential partners.
Please contact mlembke@idfa.org for more information.