× Beth Hughes
Beth Hughes
Senior Director of International Affairs, International Dairy Foods Association

Beth Hughes is responsible for supporting the association's efforts on international trade and import and export issues. She also oversees IDFA's trade committee, as well as programming for the annual International Sweetener Colloquium. In collaboration with other dairy and food industry associations, Hughes has worked with the Office of the U.S. Trade Representative to promote and protect U.S. dairy interests in free trade agreements and held briefings on Capitol Hill about the importance of preserving the use of common food names.

Before joining IDFA, Hughes served for five years as manager of international policy for the USA Rice Federation. She developed and implemented international trade policy and promotion activities to support the U.S. rice industry and help small- and medium-sized U.S. enterprises in overseas export markets. She also analyzed domestic and international rice trends and prepared comments relating to non-tariff and technical barriers, such as sanitary and phytosanitary barriers.

Hughes earned a Bachelor of Arts degree in political science at George Washington University and received a Master of Arts in international affairs from Florida State University.

    
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International Sweetener Colloquium
International Sweetener Colloquium
  • Overview
  • Agenda
  • Hotel
  • Golf
  • Sponsorship
  • Register Now

  • 2020 MARKS THE 40TH ANNIVERSARY OF THE INTERNATIONAL SWEETENER COLLOQUIUM
    Co-hosted by the Sweetener Users Association and the International Dairy Foods Association, the Colloquium has long been considered the industry’s premier gathering for leaders of the global sweetener industry. This annual event provides a unique opportunity for key players from all sectors to discuss the most pressing issues facing the global sweetener industry.

    The Colloquium draws hundreds of professionals and decision-makers from the sweetener industry and from companies that use sweeteners in the products they make. Buyers, refiners, distributors and food companies actively participate in the Colloquium, using it as a springboard to enhance their business and trading-partner network.

    Highlights
    For almost 40 years, the International Sweetener Colloquium has been a popular place for industry professionals to meet, network and conduct business. The flexible meeting format and location encourage formal and informal discussions and fosters relationships, while a host of informative presentations highlight important trends and issues affecting the sweetener industry.

    EDUCATION  • • •  From new trade agreements and regulatory policies to concerns about processing, distribution and product innovation, the issues affecting the natural and artificial sweeteners industry require a constant learning process.

    NETWORKING  • • •  Receptions, sporting events, educational and policy sessions, informal meetings and meals are all perfect opportunities to make business connections and broaden your reach to new industry contacts.

    COMMUNICATION  • • •  Opportunities for one-on-one connections and sharing ideas across the industry are a hallmark of the Colloquium. The format encourages formal and informal discussions as colleagues, decision-makers and trading partners participate in educational sessions, meetings and in-depth discussions about industry issues.

    BUSINESS  • • •  The busy hallways, sessions and networking events at the Colloquium offer a lucrative opportunity to foster business relationships with the most influential people working with sugar and sweeteners today.

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    Schedule is subject to change.

    Sunday, February 23
    9:00 AM 9:00 AM - 6:00 PM
    Registration
    9:30 AM 9:30 - 11:00 AM
    Sweetener Users Association Board Meeting (invitation only)
    Noon Noon 
    Golf Tournament
    Location: Mountain Course at La Quinta Resort & Club
    6:00 PM 6:00 - 7:30 PM
    Welcome Reception
    Monday, February 24
    7:30 AM 7:30 AM - Noon
    Registration
    8:00 AM 8:00 - 9:00 AM
    Session I: Breakfast and Keynote Address
    9:15 AM 9:15 - 10:30 AM
    Session II: International Sweetener Market Outlook
    10:30 AM 10:30 - 10:50 AM 
    Networking Break
    10:50 AM 10:50 AM - Noon 
    Session III: North American Sweetener Market Outlook

    4:00 PM

    4:00 - 5:30 PM 
    Sugar Industry Sustainability Meeting
    6:00 PM 6:00 - 7:00 PM 
    Networking Reception
    Tuesday, February 25
    8:00 AM 8:00 AM - 5:00 PM
    Registration
    8:30 AM 8:30 - 9:00 AM
    Continental Breakfast
    9:00 AM 9:00 - 10:15 AM
    Session IV: Trade in an Election Year
    10:15 AM 10:15 - 10:45 AM
    Networking Break
    10:45 AM 10:45 - 11:45 AM
    Session V: Industry Response to Trends
    Noon Noon - 1:15 PM
    Session VI: Luncheon – Current Political Outlook
    1:30 PM 1:30 - 2:30 PM
    Session VII: Emerging Dynamics in Sugar Policy & Markets
    2:30 PM 2:30 - 2:50 PM
    Networking Break
    2:50 PM
     
    2:50 - 4:00 PM
    Session VIII: Ingredients
    Wednesday, February 26
    7:30 AM 7:30 - 8:00 AM
    Continental Breakfast
    8:00 AM 8:00 - 9:15 AM
    Session IX: U.S. Economic Outlook
    9:20 AM 9:20 - 10:30 AM
    Session X: Sugar Policy & Administration
    10:30 AM 10:30 AM
    Adjournment



    The fastest and easiest way to register is online. If a paper form is required to submit a check payment, please download the registration form.

      Early
    Ends Nov 15th
    Regular
    After Nov 15th
    Regular (1st- 3rd Registration) $1,175 $1,275
    Regular Group Registration of 4 People
    $1,150 $1,250
    Regular Group Registration of 5 People or More  $1,125 $1,225
    Government / News Media / University $450 $450
    Golf Tournament 
    $250 $250
    Companion / Spouse $175 $175

    FAQs

    Q: Registration substitutions
    Registration is non-transferable from one company to another; however, substitutions within companies are welcome at any time. Please email registrar@idfa.org if you would like to make a registration substitution.

    Q: Registration Cancellation Policy
    Registration cancellations received in writing will be accepted prior to January 24, 2020 for a full refund, minus a $75 processing fee. Cancellations received after January 2, 2020, will be eligible for a 50 percent refund, less the processing fee. Your Colloquium registration fee is non-refundable after February 7, 2020. Substitutions may be made without penalty. All cancellations and substitutions must be received in writing at registrar@idfa.org.

    Q: Golf Tournament Cancellation Policy
    All golf tournament cancellations will receive a full refund before January 24, 2020. No tournament refunds will be issued after January 24, 2020. All cancellations must be received in writing at registrar@idfa.org.

    Q: Attire
    Attire is business casual although we encourage attendees to dress comfortable for evening receptions which may be held outdoors. The average temperatures in Palm Springs, California in February are 75°F high and 50°F low.

    Q: Affiliate Events
    Affiliate events are defined as non-Colloquium sponsored events that take place before, during or after the International Sweetener Colloquium. These include, but are not limited to, business meetings, receptions, dinners, group activities, and other social functions. If you are interested in reserving space at the conference hotel for an affiliate meeting or event, please contact mlembke@idfa.org. Space is limited and requests will be considered on a first-come, first served basis.

    Questions: If you have questions or need assistance with the registration process, please contact IDFA at 202-737-4332 or registrar@idfa.org.


    The International Sweetener Colloquium will be held at the La Quinta Waldorf Astoria Resort in the greater Palm Springs area. You may make your hotel reservations online or directly with the hotel by calling (800) 598-3828. When calling, refer to the International Sweetener Colloquium to receive the special room rate of $289 per night plus applicable taxes. The deadline to secure a room is January 31, 2020. We have reserved a large block of rooms, but once all the rooms have been booked, we cannot guarantee that additional space will be available.

    Hotel Reservation Policy: You must register for the International Sweetener Colloquium to be eligible for the conference discounted room rates. Only one reservation is permitted per registrant. If a hotel guest is not registered for the International Sweetener Colloquium, IDFA reserves the right to cancel the guest room reservation without notice.

    La Quinta Resort & Club  |  49-499 Eisenhower Drive  |  La Quinta, California  |  760-564-4111  |  laquintaresort.com

    https://book.passkey.com/gt/217510687?gtid=935f09d42127ace0d9e4903d7644e253


    Golf Tournament
    Sunday, February 23  |  12:00 PM Shotgun Start

    Registration Fee: $250 per person
    Registration includes: greens fees, boxed lunch, cart fees, practice balls, beverages, and service fees. Appropriate golf attire and shoes are required.

    We will do our best to accommodate any foursome requests. If you would like to request a person(s) in your foursome, please list their name and company during registration.

    Mountain Course at La Quinta Resort & Club
    The Mountain Course, nestled at the base of the picturesque Santa Rosa Mountains, is famed for its Pete Dye design, playability and stunning visuals. The course features pot bunkers, rock formations, elevations of tee boxes and well-bunkered greens. The Mountain course, one of the top courses in the valley, has been the home to the World Cup, the PGA National Club Pro Championships and the California State Open.

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    Sponsorship is one of the best ways to brand your organization as a thought-leader and to highlight your commitment to advancing the sweetener industry.

    CONNECT WITH YOUR TARGET AUDIENCE
    Reach hundreds of executives and decision-makers from the sweetener industry and from companies that use sweeteners in the products they make.

    GROW YOUR BRAND AWARENESS
    Extend your message, reinforce your brand and enhance your company's reputation to a focused audience embedded with industry leaders.

    MARKET YOUR INNOVATIVE SOLUTIONS
    Showcase your products and services to professionals looking for ways to increase profitability, enhance efficiency, and collaborate on finding solutions.

    NETWORK WITH CLIENTS
    Maintain business relationships with prospective and existing clients with hours of dedicated networking opportunities.

     

     Interested?  CONTACT: Melissa Lembke  |  202-220-3512  |  mlembke@idfa.org




    Sponsorship Opportunities (DOWNLOAD THE SPONSORSHIP PROSPECTUS)

    OPENING RECEPTION – $30,000

    First impressions are important, so why not be the first to welcome every attendee to the Colloquium? Help set the tone for an exciting and productive conference by sponsoring the Opening Reception. This reception is always a prime opportunity for networking because attendees reconnect with old colleagues and meet new customers.

    OPENING RECEPTION BENEFITS INCLUDE:
    1. Two-minute introduction of a general session
    2. Two complimentary conference registrations
    3. Recognition in conference materials and on conference website
    4. Company name placed on event signage
    5. Live recognition at the conference
    6. Option to provide promotional materials to attendees
    AFTER-HOURS PARTY – $15,000

    Give your industry colleagues a place to continue conversations and networking by sponsoring the After-Hours Party on the opening night of the conference. This special event is a perfect place for your company to reach everyone while they’re still fresh and anxious to mingle.

    AFTER-HOURS PARTY BENEFITS INCLUDE:
    1. Recognition in conference materials and on conference website
    2. Company name placed on event signage
    3. Live recognition at the conference
    4. Option to provide branded items to be used during the sponsored event
    GOLF TOURNAMENT – $10,500

    Ever stop to wonder how many deals are done on a golf course? Probably more than anyone can count. That may be one reason the Colloquium golf tournament is always so popular. This sponsorship is a guaranteed winner!

    GOLF TOURNAMENT BENEFITS INCLUDE:
    1. One complimentary registration for golf tournament
    2. Recognition in conference materials and on conference website
    3. Company name placed on event signage
    4. Live recognition at the tournament
    5. Option to provide a giveaway item at the tournament
    KEYNOTE BREAKFAST – $10,000

    Breakfast is the most important meal of the day, and the keynote address is one of the best-attended sessions. Always the first general session, when everyone is still fresh and paying close attention, the Monday morning breakfast will feature a well-known and well-respected keynote speaker.

    KEYNOTE BREAKFAST BENEFITS INCLUDE:
    1. Two-minute welcome and introduction of keynote session
    2. One complimentary conference registration
    3. Recognition in conference materials and on conference website
    4. Company name placed on event signage
    5. Live recognition at the conference
    6. Option to provide promotional materials to breakfast attendees
    TUESDAY LUNCHEON – $10,000

    Gain maximum exposure by sponsoring the Tuesday Luncheon at the Colloquium. One of the conference best attended sessions, the Tuesday luncheon is a great opportunity to gain added visibility among sweetener executives enjoying conversations with industry colleagues.

    TUESDAY LUNCHEON BENEFITS INCLUDE:
    1. Two-minute welcome and introduction of luncheon session
    2. One complimentary conference registration
    3. Recognition in conference materials and on conference website
    4. Company name placed on event signage
    5. Live recognition at the conference
    6. Option to provide promotional materials to luncheon attendees
    HOTEL KEY CARDS – $8,500

    Colloquium attendees who stay at the conference hotel will see your company’s logo printed prominently on their hotel room key cards. Your company name will be the first thing they see as they head out in the morning and the last thing they see as they turn in for the night.

    HOTEL KEY CARDS BENEFITS INCLUDE:
    1. Company logo on the hotel key card given to each guest upon check-in
    2. Recognition in conference materials and on conference website
    3. Company name placed on event signage
    4. Live recognition at the conference
    MOBILE APP – $6,500

    The Colloquium mobile app offers a great opportunity to highlight your brand before, during and after the conference. Attendees will access the app often to look up conference schedules, floor plans, bios, photos and social media updates. Your company logo and link will be right there whenever they check in.

    MOBILE APP BENEFITS INCLUDE:
    1. Sponsor banner ad on every page of the mobile app
    2. Sponsor page including link to sponsor website
    3. Recognition in conference materials and on conference website
    4. Company name placed on event signage
    5. Live recognition at the conference
    REGISTRATION LANYARDS – $6,500

    Every attendee at the Colloquium will receive a name badge that is required for entrance to all sessions and conference events. Those name badges hang from lanyards that can be emblazoned with your company logo. Imagine the visual impact of your industry colleagues sporting your company name
    throughout the entire conference.

    REGISTRATION LANYARDS BENEFITS INCLUDE:
    1. Logo on registration lanyards
    2. Recognition in conference materials and on conference website
    3. Company name placed on event signage
    4. Live recognition at the conference
    REGISTRATION LOUNGE – $6,500

    The Registration Lounge is in a strategic location that guarantees your company name will be one of the first things every attendee sees as they arrive. The prominent placement of the lounge also ensures that attendees will spend time there throughout the conference, having impromptu business meetings and gathering for networking. If you’re looking for visibility, the Registration Lounge is a good choice for your
    sponsorship dollars.

    REGISTRATION LOUNGE BENEFITS INCLUDE:
    1. A lounge in the registration area with company branding
    2. Recognition in conference materials and on conference website
    3. Company name placed on event signage
    4. Live recognition at the conference
    NETWORKING RECEPTION – $5,000

    After a full day of informative sessions and meetings, everyone will be looking for a place to relax, unwind and make some new contacts. The networking reception is ideal for a sponsor who wants to make an impression by hosting a great evening of tasty food, cool drinks and warm camaraderie.

    NETWORKING RECEPTION BENEFITS INCLUDE:
    1. Recognition in conference materials and on conference website
    2. Company name placed on event signage
    3. Live recognition at the conference
    4. Option to provide branded items to be used during the sponsored event
    ON-SITE PRINTED PROGRAM – $5,000

    Every attendee will receive a copy of the onsite printed program when he or she picks up registration materials at the Colloquium. This program is a primary reference tool for everyone at the conference. Prominent placement of your company name and logo virtually guarantees that every attendee will think of your company many times throughout the course of the event.

    ON-SITE PRINTED PROGRAM BENEFITS INCLUDE:
    1. Sponsor logo on front page of program
    2. Recognition in conference materials and on conference website
    3. Company name placed on event signage
    4. Live recognition at the conference
    WIFI – $5,000

    WiFi is every conference attendee’s connection to the outside world, and attendees will be connecting often to check social media updates and messages from the office. When you sponsor WiFi service during the Colloquium, your company logo and a link to your company website will appear every time they log in. That’s how real connections are made.

    WIFI BENEFITS INCLUDE:
    1. Sponsor logo and link on landing page
    2. Recognition in conference materials and on conference website
    3. Company name placed on event signage
    4. Live recognition at the conference
    COFFEE BREAK – $3,500 each

    Coffee breaks are a glittering oasis during a long day of meetings. Nothing makes conference attendees happier than knowing a cup of coffee or a relaxing conversation is waiting for them just outside the meeting room door.

    COFFEE BREAK BENEFITS INCLUDE:
    1. Recognition in conference materials and on conference website
    2. Company name placed on event signage
    3. Live recognition at the conference
    CONFERENCE GIVEAWAY – $3,500

    Get your logo and company message in the hands of conference attendees by providing a promotional item (notepad, pen, water bottle, hand sanitizer, lip balm, etc.) to be distributed to all conference attendees.

    CONFERENCE GIVEAWAY BENEFITS INCLUDE:
    1. Recognition on conference materials and on conference website
    2. Company name placed on event signage
    3. Live recognition at the conference
    4. Giveaway provided by sponsor distributed to conference attendees. If needed, IDFA can assist with arranging for the promotional giveaway items at the sponsor’s expense.
    GOLF BEVERAGE CART – $3,500 each

    Golfers get thirsty out there on the links. You can help their scores and extend their stamina by sponsoring a beverage cart at the Colloquium golf tournament. Provide a cool beverage along the way, and every golfer on the course will be your friend.

    GOLF BEVERAGE CART BENEFITS INCLUDE:
    1. Recognition in conference materials and on conference website
    2. Company name placed on event signage and beverage cart
    3. Live recognition at the tournament
    4. Option to provide a giveaway item at the tournament
    GOLF TOURNAMENT CONTESTS – $2,500 each

    Golf contests are a fun way to make the game more exciting and raise the level of competition among players. To sweeten the pot and raise the stakes at this tournament, there are three golf contests available for sponsorship:

    • Hole-In-One Contest: $2,500
    • Longest Drive Contest: $2,500
    • Closet-to-the-Pin Contest: $2,500

    GOLF TOURNAMENT CONTEST BENEFITS INCLUDE:
    1. Hole-In-One: Winner receives a $10,000 cash prize
    2. Longest Drive: Winner receives a $100 resort gift card
    3. Closest-to-the-Pin: Winner receives a $100 resort gift card
    4. Recognition in conference materials and on conference website
    5. Company name placed on event signage
    6. Live recognition at the conference
    7. Option to provide a giveaway item at the tournament
    EXHIBIT AREA DISPLAY TABLE – $2,500 (MEMBER); $5,000 (NON-MEMBER)

    The exhibit area is one of the event’s sweet spots for displaying your company’s products or services. You won’t be starved for attention in this exhibit area because it’s also the location for the coffee breaks and continental breakfasts. That means you’ll be within easy reach of the most powerful decision makers in the sweetener industry, and everyone will be hungry for information about your company.

    EXHIBIT AREA DISPLAY TABLE BENEFITS INCLUDE:
    1. Six-foot table for display
    2. Recognition in conference materials and on conference website
    3. Company name placed on event signage
    MEETING ROOMS ON DEMAND – $1,000 (FULL CONFERENCE); $500 (ONE DAY)

    Planning to hold a meeting during the Colloquium or need a private space to conduct business? Expand your capacity for dedicated face-to-face discussions by reserving a private meeting room for your company to use at the conference hotel. Space is limited! Day and room size are subject to availability.

    MEETING ROOMS ON DEMAND BENEFITS INCLUDE:
    1. Use of a private meeting room in the conference hotel
    2. Companies are responsible for organizing set up and food and beverage
      requests directly with the hotel
    Speakers will be announced below as they are confirmed. Keynotes
    Beth Hughes
    Beth Hughes
    Senior Director of International Affairs, International Dairy Foods Association

    Beth Hughes is responsible for supporting the association's efforts on international trade and import and export issues. She also...    MORE
    2020
    International Sweetener Colloquium 2020 materials will be available once you have completed registration.