Dairy Forum 2021 Social Media Toolkit

This toolkit includes suggested content for use on your social media platforms, primarily Facebook, Twitter, LinkedIn, and Instagram. Please customize the text as you see fit, and please remember to use the hashtag #DairyForum. Thank you!

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About Dairy Forum

IDFA’s Dairy Forum is the premier event for dairy food executives to connect with other industry leaders, advance their knowledge, and discover new perspectives on issues that are important to our industry.

IDFA’s Dairy Forum Webpage and Social Handles

Dairy Forum 2021 URL: www.dairyforum.org
Twitter: @dairyIDFA
LinkedIn: https://www.linkedin.com/company/idfa
Instagram: https://www.instagram.com/dairyidfa/
Facebook: https://www.facebook.com/dairyIDFA/

Main Messages for Dairy Forum

Dairy Forum 2021—Dairy Evolved

Dairy, A Resilient Industry

Economic Growth & Trade

Dairy Growth

Sustainability

Social Media Graphics and Handles

Monday, January 25:

President’s Address: Dairy Evolved – Live Q&A with IDFA President & CEO Michael Dykes, D.V.M.

11:00 a.m. – 12:00 p.m. Eastern

In the opening session, IDFA President and CEO Michael Dykes, D.V.M., sits down for a one-on-one interview with Sara Wyant, president of Agri-Pulse Communications, Inc., and editor and publisher of Agri-Pulse.com. The dairy industry, from producer to processor, is not unlike other evolving industries, and has experienced significant phases of consolidation and realignment due to market, consumer, and external forces. Michael and Sara will discuss the state of the dairy industry and how industry leaders are pushing toward the future even as the COVID-19 pandemic continues to impact the supply chain and global markets. With a new Farm Bill on the horizon and changes in political leadership in Washington, D.C., how IDFA helps the industry navigate the next few years will be critical in dairy’s evolution.

Speakers:

Michael Dykes, D.V.M.
President and CEO, IDFA
Twitter Handle: @michaeldykesdc
Company Handle: @dairyidfa

Sara Wyant
President of Agri-Pulse Communications, Inc.
Editor and Publisher of Agri-Pulse.com.
Company Handle: @agripulse

Givers Take All: Creating a Culture of Productive Generosity

12:15 p.m. – 1:15 p.m. Eastern

Culture is a key component of success, but many leaders struggle in managing the cultures of their teams and organizations. Based on a decade of research and consulting with Fortune 500 companies – including recent projects at JetBlue, Goldman Sachs, Teach For America, and Warby Parker – Adam Grant argues that the highest-performing organizations are the ones that embrace an ethos of knowledge sharing, helping, and mentoring. In this dynamic presentation, Grant outlines the key strategies for building a culture of productive generosity. He urges companies to reward givers and get rid of takers, by making their reputation known to them and challenging them to new behavior. He also shares how leaders and organizations can improve practices around selection and hiring, recognition and rewards, and collaboration and coordination – to boost revenue, efficiency, and satisfaction.

Speaker:

Adam Grant
American Psychologist and Author
Twitter Handle: @AdamMGrant

Deep Dive Session 1 - Sustainability in Dairy: Getting from Commitments to Real Results

1:30 p.m. – 2:30 p.m. Eastern

Sustainability in dairy involves much more than reducing our carbon emissions. The companies leading the sustainability revolution in dairy today are focused on the full supply chain, including sustainable packaging solutions, ensuring balance of natural resources in production and processing, providing transparency in ingredient sourcing, maintaining the highest standards in animal care, and treating workers with dignity and respect from farm to fork. Companies across dairy are not only collaborating to reduce our industry’s environmental footprint on the farm and within processing plants, but also making many other important changes, often without fanfare and buried deep within sustainability progress reports. If dairy is going to lead the sustainability revolution for food and beverage, then we must get beyond commitments and get to results. Join this session to hear from Chief Sustainable Officers at some of the world’s leading food companies about their efforts to create sustainable supply chains.

Speakers:

Jed Davis
Director of Sustainability
Cabot Creamery Cooperative
Company Handle: @cabotcheese

Lisa Zwack
Head of Sustainability
The Kroger Co.
Company Handle: @kroger

Deanna Bratter
Head of Sustainable Development
Danone North America
Twitter Handle: @DeannaBratter
Company Handle: @DanoneNA

Danielle Quist
Vice President, Regulatory Affairs and Counsel
International Dairy Foods Association
Company Handle: @dairyidfa

Deep Dive Session 2 - Food Industry Evolution and Revolution

1:30 p.m. – 2:30 p.m. Eastern

2020 presented unprecedented challenges to our industry and our customers. Join us to hear from industry experts about how retailers, restaurants, food service and government customers of the dairy industry are coping with COVID-19 and what the “new normal” for their respective consumer channels might look like on the other side of the crisis.

Speakers:

Phil Plourd
President
Blimling and Associates, Inc.
Twitter Handle: @pplourd
Company Handle: @Blimling

Tom Bené
President and Chief Executive Officer
National Restaurant Association
Twitter Handle: @TomLBene
Company Handle: @WeRRestaurants

Chad Coester
Senior Vice President of Own Brands
Albertsons Companies
Company Handle: @Albertsons

Joseph Glauber
Senior Research Fellow
International Food Policy Research Institute
Twitter Handle: @JoeGlauber1

10% Happier with Dan Harris

2:30 p.m. – 3:00 p.m. Eastern

Dan Harris is the co-anchor of ABC News' "Nightline" and the weekend edition of "Good Morning America,". After covering the religion beat for ABC News, he discovered meditation and wrote the bestselling book 10% Happier. Unlike over-promising self-help gurus who guarantee overnight life-changing miracles, Harris advocates simple, secular, scientifically validated ways to boost your happiness.

Speaker:

Dan Harris
Award-Winning ABC News Anchor and Host of the Ten Percent Happier Podcast
Twitter Handle: @danbharris
Company Handle: @10percent

Tuesday, January 26:

A New Era of Dairy Policy: A Fireside Chat with Senator Debbie Stabenow

11:30 a.m. – 12:00 p.m. Eastern

As a new Congress and new Administration convene in Washington, the leaders of the Senate Agriculture Committee will share their perspectives and predictions on where agricultural policy is heading over the next two years and how these changes could affect the dairy industry.

Speaker:

U.S. Senator Debbie Stabenow (D-MI)
Chairwoman
Senate Agriculture, Nutrition and Forestry Committee
Twitter Handle: @SenStabenow

Your Corporate Social Responsibility Program Isn’t Enough: Why Today’s Organizations Will Succeed by Becoming Purpose Driven

12:15 p.m. – 1:15 p.m. Eastern

As editor-in-chief of WIRED magazine, Greg Williams brings in-depth knowledge of the future of technology and how it will impact every sector of business. From his perspective, today’s decision-makers must shift from focusing on shareholders to having purpose at their core because consumers expect not only a commitment to sustainability and sustainably-produced goods, but also a commitment to the betterment of society. A significant number and range of businesses—from start-ups like Warby Parker, to multinationals such as Unilever—are embracing the idea that being ‘mission-driven’ will be a necessity for forward-thinking organizations. Greg examines this accelerating trend and offers insights into organizations that are implementing long-term thinking, establishing meaningful goals and pursuing positive change.

Speaker:

Greg Williams
Editor-in-Chief
WIRED Magazine
Twitter Handle: @GregWilliams718
Company Handle: @WIRED

Deep Dive Session 1 - Next Generation Marketing for Next Generation Dairy Consumers

1:30 p.m. – 2:30 p.m. Eastern

Panel of experts sharing insights on the next generation of dairy consumers, their expectations of brands, and how to compete for their attention, share of stomachs, dollars, loyalty and more.

Speakers:

Jaime Dictenberg
Senior Vice President of Consumer Marketing
Nickelodeon
Twitter Handle: @jaimbo22
Company Handle: @Nickelodeon

Michael Fanuele
President
Assembly Media
Company Handle: @MediaAssembly

Sarah Hofstetter
President
Profitero
Twitter Handle: @Pezmeister1
Company Handle: @profitero

Yin Woon Rani
CEO
MilkPep
Company Handle: @MilkLife

Deep Dive Session 2 – Global Competitiveness

2:00 p.m. – 3:00 p.m. Eastern

IDFA recognizes the importance of trade to the future of the dairy industry, and getting creative about maximizing trade opportunities is going to be critical moving forward. At the same time, for the first time in recent history, there is real consideration being given to whether multilateral agreements and organizations (e.g. the WTO) or bilateral trade agreements are better tools for unlocking the most potential for U.S. products globally, and what the U.S. should do about it. These experts will discuss that fundamental debate by looking through the lens of both U.S. and other regions’ policy tools and approaches to global competitiveness in dairy products.

Speakers:

Andrei Mikhalevsky
Advisor
Dairy Farmers of America Inc.
Company Handle: @dfamilk

Darci Vetter
Vice Chair for Agriculture, Food and Trade
Edelman
Twitter Handle: @DarciVetter
Company Handle: @EdelmanPR

Kelvin Wickham
CEO AMENA
Fonterra Co-operative Group Limited
Company Handle: @Fonterra

Becky Rasdall
Vice President, Trade Policy and International Affairs
International Dairy Foods Association
Twitter Handle: @dairyidfa

C-Suite Talks from the Top: Shane Grant

2:30 p.m. – 3:00 p.m. Eastern

Taking a page from the popularity of TED talks, Dairy Forum will feature dairy industry leaders who will give concise and colorful talks about leading in today’s uncertain and challenging market.

Speaker:

Shane Grant
Executive Vice President and CEO
Danone North America
Company Handle: @DanoneNA

Wednesday, January 27:

A New Era of Dairy Policy: A Fireside Chat with Senator Senator John Boozman

11:00 a.m. – 11:15 a.m. Eastern

As a new Congress and new Administration convene in Washington, the leaders of the Senate Agriculture Committee will share their perspectives and predictions on where agricultural policy is heading over the next two years and how these changes could affect the dairy industry.

Speaker:

U.S. Senator John Boozman (R-AR)
Ranking Republican Member
Senate Agriculture, Nutrition and Forestry Committee
Twitter Handle: @JohnBoozman

Embracing the Future of Dairy

11:15 a.m. – 12:15 p.m. Eastern

COVID-19 is a humanitarian crisis with vast global impact on the world at large and far reaching impacts on dairy. Where is the dairy industry today and what might define the future landscape? In this session, we will take stock of trends impacting the industry, how players have been positioning themselves to react to uncertainties, and how companies across the value chain can take the future into their own hands to shape the path ahead.

Speakers:

Christina Adams
Partner
McKinsey & Company
Company Handle: @McKinsey

Isabella Maluf
Associate Partner
McKinsey & Company
Company Handle: @McKinsey

Ludovic Meilhac
Partner
McKinsey & Company
Company Handle: @McKinsey

View from Washington

12:15 p.m. – 1:15 p.m. Eastern

As one of the country's most seasoned journalists, Chris Wallace draws from his decades at the news desk to deliver valuable insight and perspective for business organizations and individuals. With an expert’s eye and a historian's perspective, Wallace analyzes potential scenarios to provide an in-depth understanding of how to prepare for the immediate future. From tax reform and the state of healthcare to the 2020 Presidential election, Wallace breaks down the day’s headlines with the clarity and distinction that have established him as a go-to source for the most important political issues. Wallace also offers behind-the-scenes anecdotes about Washington and perspective on the critical and evolving role of the media.

Speaker:

Chris Wallace
Emmy Nominated Journalist and Host, FOX News Sunday
Company Handle: @FoxNewsSunday

Deep Dive Session 1 – The New Era of Food Safety

1:30 p.m. – 2:30 p.m. Eastern

What will food safety and regulation look like in the future? How will technological advancements lead to greater transparency and quicker action by regulators and industry to find and fix food safety problems and reduce foodborne illness and recalls? Where are we seeing advances now, in the US and internationally? Panelists representing non-industry perspectives will discuss the current situation across industry and stress the need to avoid complacency.

Speakers:

Sandra Eskin
Project Director, Food Safety
The Pew Charitable Trusts
Twitter Handle: @safefoodsandy
Company Handle: @pewtrusts

Frank Yiannas
Deputy Commissioner for Food Policy and Response
U.S. Food and Drug Administration
Company Handle: @US_FDA

Deep Dive Session 2 – The Evolving Workforce

1:30 p.m. – 2:30 p.m. Eastern

Today’s interconnected global economy is characterized by increased synergies, lower transaction costs, unprecedented automation and digitization, and massive generational shifts where younger professionals demand greater purpose and connectivity at the workplace while also requesting increased flexibility for where work is performed. To thrive and compete in an uncertain future, organizations must break free from traditional management mindsets to think boldly about how best to utilize talent and human capital to achieve business goals in a state of disruption. In other words—people are our most important asset and they will be the ones who develop and deliver solutions for the consumer demands and societal challenges of tomorrow. Join organizational experts to discuss the new workforce evolution.

Speaker:

Aaron De Smet
Senior Partner
McKinsey & Company
Company Handle: @McKinsey

C-Suite Talks from the Top: Jeff Fielkow

2:30 p.m. – 3:00 p.m. Eastern

Taking a page from the popularity of TED talks, Dairy Forum will feature dairy industry leaders who will give concise and colorful talks about leading in today’s uncertain and challenging market.

Speaker:

Jeff Fielkow
President & CEO
Tetra Pak, U.S. & Canada
Company Handle: @tetrapak_uscan

Thursday, January 28:

Dairy Dialogues

11:00 a.m. – 12:00 p.m. Eastern

A distinguished panel of dairy leaders will provide their perspectives on the “Next Normal” in the dairy industry, the implications of COVID-19, and how we prepare for an unpredictable future. Following several sessions that will encourage leaders to upend the status quo and the evolution of dairy, this panel will provide a prescient conclusion to Dairy Forum’s foray into the future.

Speakers:

Heather Anfang
Senior Vice President, U.S. Dairy Foods
Land O’Lakes Inc.
Company Handle: @LandOLakesInc

Mike Durkin

President and CEO
Leprino Foods Company
Company Handle: @LeprinoFoodsCO

Louie Gentine
CEO
Sargento Foods Inc.
Company Handle: @SargentoCheese

Shane Grant
Executive Vice President and CEO
Danone North America
Company Handle: @DanoneNA

Michael Dykes, D.V.M.
President and CEO
International Dairy Foods Association
Twitter Handle: @michaeldykesdc
Company Handle: @dairyidfa

Achieving Innovation and Breakthroughs

12:15 p.m. – 1:15 p.m. Eastern

With the message of “evolve or die,” Peter Diamandis is a dynamic, inspirational speaker who provides real value to his audience by showing them how to drive breakthrough thinking focused on achieving clear, measurable, and objective results. Based on the success of the Ansari X PRIZE—which stimulated the creation of the billion-dollar private spaceflight industry—and more recently the launch of the $30 million Google Lunar X PRIZE, Diamandis discusses how to incentivize innovative thinking and breakthroughs. He explains how traditional thinking, risk-aversion, and incrementalism causes the demise of companies unable to cope with the changes brought by disruptive innovation. Diamandis discusses how the rapid growth of key exponential technologies (nano, info, bio) is empowering individuals and companies to do what only governments were able to achieve in past decades.

Speaker:

Peter Diamandis
Chairman, Singularity University
Chairman and CEO, X PRIZE Foundation
Twitter Handle: @PeterDiamandis
Company Handle: @Xprize

Deep Dive Session 1 – How E-Commerce Can Breathe New Life into Dairy

1:30 p.m. – 2:30 p.m. Eastern

While e-commerce has been trending up for years, the COVID-19 pandemic has brought it to the forefront, sparking many consumers to try an online grocery service for the first time. At the same time, we see record numbers of shoppers turning to e-commerce for their grocery needs. This shift in behavior is set to alter the way we shop for groceries well into the future, opening new opportunities for products of all kinds to increase their reach via e-commerce. In this session, our panel of experts will explore how consumer buying habits are shifting and how the dairy industry—and milk in particular—can benefit from these emerging trends by tapping into the power of e-commerce.

Speakers:

Pedro Goncalves
Vice President, Marketing – U.S. and Canada
Tetra Pak Inc.
Company Handle: @tetrapak_uscan

Pat Mulhern
Vice President, National Accounts
Kettle & Fire

Philip Wirsen
Global Strategy Channel Leader
Tetra Pak Inc.
Company Handle: @tetrapak_uscan

Deep Dive Session 2 – Respond, Recover, Reopen and Reimagine

1:30 p.m. – 2:30 p.m. Eastern

When the pandemic struck, millions of businesses were challenged to respond, recover, reopen and reimagine how they operate. The development of new technology and innovation came to the forefront of protecting the global food chain during a time of great uncertainty. During this session, Ecolab CEO Christophe Beck and other divisional leaders will discuss challenges, learnings and the future of their respective industries as it relates to the importance of rethinking food and employee safety through collaboration and emerging technologies.

Speakers:

Christophe Beck
President and CEO
Ecolab Inc.
Twitter Handle: @CEOEcolab
Company Handle: @Ecolab

Neil Bogart
Executive Area Technical Support Coordinator, Food & Beverage
Ecolab Inc.
Company Handle: @Ecolab

David Goforth
Vice President, Field Sales and Service, Food & Beverage, North America
Ecolab Inc.
Company Handle: @Ecolab

Adam Johnson
Vice President and General Manager, Global Food Retail Services
Ecolab Inc.
Company Handle: @Ecolab

Kris Prentice
Vice President, Global Pest Elimination
Ecolab Inc.
Company Handle: @Ecolab

C-Suite Talks from the Top: Patricia D. Stroup

2:30 p.m. – 3:00 p.m. Eastern

Taking a page from the popularity of TED talks, Dairy Forum will feature dairy industry leaders who will give concise and colorful talks about leading in today’s uncertain and challenging market.

Speaker:

Patricia D. Stroup
Senior Vice President and Chief Procurement Officer, Nestle S.A.
Managing Director, Nestrade S.A.
Company Handle: @Nestle