Cary Frye, IDFA vice president of regulatory and scientific affairs, invites all ice cream professionals to attend the Ice Cream Technology Conference, March 31-April 1, in St. Petersburg, Fla.

In a brief video, Frye outlines the conference’s many highlights, including sessions on consumer insights and trends, formulating clean labels, ice cream defects and added sugars, as well as the popular Innovative Ice Cream Flavor and Novelty Competition and the Supplier Showcase of Ice Cream Creation.