Steve Jones, CEO of Fairlife and former executive of The Coca-Cola Company, will be a featured speaker at IDFA's Milk and Cultured Dairy Products Conference, May 19-20 in Minneapolis.

Jones will discuss his company’s new reduced-fat, ultra-filtered milk, which aims to reverse the ongoing decline in milk consumption. Don’t miss this exciting presentation that will touch on innovation, technology and meeting consumer expectations.

Registration is now open, and early-bird rates are available. Learn more here.