Avery was one of the contest winners of IDFA’s 2013 Instagram photo contest. His photo received the most “likes” from followers.
This week IDFA kicked off the celebration of National Ice Cream Month by sponsoring an ice cream photo contest on Instagram, a photo sharing social media site. People following IDFA on Instagram (@dairyidfa) are invited to share photos that show how they are celebrating National Ice Cream Month; entries should include the hash tag #IceCreamMonth. Each Friday, through August 1, 2014, the person whose photo receives the most “likes” will receive free ice cream.
IDFA is asking member ice cream companies to invite their fans and followers to participate in the contest.
In addition, ice cream companies are encouraged to share how they are celebrating National Ice Cream Month by posting on the IDFA Facebook page, or tweeting @dairyidfa using the hashtag #IceCreamMonth. IDFA will also be posting news releases and announcements from member companies on the IDFA website.
For more information about celebrating National Ice Cream Month, contact Peggy Armstrong, IDFA vice president of communications, at firstname.lastname@example.org or at (202) 220-3508.