Contact: Jeannette Roeder
(Washington, D.C.-March 5) Exhibitors at the 2010 International Dairy Show can now generate more pre-show excitement around their booth by upgrading to the silver or gold listing on the show website, www.dairyshow.com. The upgraded listings give exhibitors the capability to upload press releases, post product information with images and take advantage of an expanded print listing in the Program & Exhibit Guide. The International Dairy Show will be held September 13-15, 2010, at the Dallas Convention Center.
The 2010 International Dairy Show, presented by the International Dairy Foods Association, is offering exhibitors a variety of tools to connect with and engage attendees. For example, by upgrading their listing to silver or gold, exhibiting companies will have expanded exposure on ChirpE, a mobile application from a2z, Inc. Attendees can use ChirpE for free on any major smartphone to search for products, exhibitors and view the interactive floor plan. It also offers integration with social media applications Twitter and LinkedIn. In addition, IDFA will be able to use ChirpE to disseminate information to attendees during the three day event.
"We are always looking for more efficient and cost effective ways for exhibitors to brand their presence at the show," said Robin Cornelison, trade show manager for IDFA. "We hope these new upgrades, mobile applications and integration with social media will allow attendees and exhibitors to connect in many ways."
The features of the silver and gold upgrades include:
Silver Listing - $150
- Company Logo - Add a company logo to your online exhibitor profile.
- Press Releases - Post up to two press releases to your online exhibitor profile.
- Product Information - Post up to two products with images to your online exhibitor profile.
- Show Specials - Post up to two show specials to your online exhibitor profile.
- Online Welcome Message - Expand your welcome message to 100 characters.
- Expanded Print Profile - Increase your company description in the on-site Program & Exhibit Guide by 500 characters or approximately 75 words.
- Expanded Online Profile - Increase the company description in your online profile by 500 characters or approximately 75 words.
Gold Listing - $350
- Printed Company Logo - Include your company logo with your booth listing in the on-site Program & Exhibit Guide.
- "Upgraded Exhibitors" on Exhibitor Listing Pages Online - Get recognized first by having your listing appear at the top of the Exhibitor List online.
- Press Releases - Post up to five press releases to your online exhibitor profile.
- Expanded Product Information - Post up to five products with images to your online exhibitor profile.
- Expanded Show Specials - Post up to five show specials to your online exhibitor profile.
- Online Welcome Message - Expand your welcome message to 150 characters.
- Expanded Online Profile - Increase the company description in your online profile by 1000 characters or approximately 150 words.
For more information on exhibitor upgrades, visit www.dairyshow.com or contact Cornelison at firstname.lastname@example.org.
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The inaugural International Dairy Show is expected to attract more than 350 exhibitors displaying the newest innovations in technology, packaging, ingredients and services for dairy food processors. Attendees will have the opportunity to view more than 100,000 square feet of exhibits, offering everything dairy companies need to run more efficiently, create new products and improve profitability. Educational sessions will offer solutions that span the entire manufacturing process. The International Dairy Show can be found online at www.dairyshow.com.
The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.