What’s blockchain? It’s what America’s biggest retailer, Walmart, is now using to trace its offerings from farm-to-shelf, improving food safety and traceability in a matter of seconds.

A webinar coming August 7 to IDFA’s Knowledge Center will feature Walmart’s Vice President for Food Safety, Frank Yiannas, who is one of the world’s foremost experts on applying blockchain to food production and sales.

He’ll help dairy foods companies understand the technology and learn the consumer, production and profitability benefits of its application.

The webinar will be hosted at 3:00 p.m. Eastern time and is offered at no cost to members.

Registration is open online.

For more information, contact Melissa Lembke, IDFA director of programs and partnerships, at mlembke@idfa.org.