making a difference for dairy
Issues

Canadian Trade Policies
Food Waste
Geographical Indications
National Bioengineered Food Disclosure Standard
NCIMS - 2017 Conference Summary
North American Free Trade Agreement (NAFTA)
Nutrition Facts Label Changes
Trade Promotion Authority (TPA)
Worker Safety in the Dairy Industry

More issues...

                                                                                     
Be Heard

Regulatory RoundUp

Get Involved

Dairy Counts

Join the Discussion

Dairy Forum

The Economic Impact of the Dairy Foods Industry
Dairy Counts
FDA Milk Safety Memorandums
Bill Tracking
Member Hotlines
Dairy Market Prices
Quick Links

                                                                                     
Dairy Facts 2016
 
 

IDFA Hosts Webinar with Ketchum on Today’s Consumers and Ways to Engage

Jul 05, 2017

IDFA hosted a webinar last week for the Member Media Network that examined the continuing shift in consumer beliefs, attitudes and behaviors influencing the food industry.

Kim Essex, partner and director of the North American Food and Nutrition Practice for Ketchum Public Relations, discussed the consumers at the core of this evolution who want to affect the way food is raised, packaged and sold and who share opinions with others.

Ketchum’s global study, “Food 2020,” found these food eVangelists are on the verge of becoming mainstream core customers, and Essex outlined what dairy foods and ingredient companies can do to engage them and succeed with marketing efforts.

Members may log in to read the executive summary from the study.

 
exandel