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Dairy Facts 2016

IDFA Hosts Webinar with Ketchum on Today’s Consumers and Ways to Engage

Jul 05, 2017

IDFA hosted a webinar last week for the Member Media Network that examined the continuing shift in consumer beliefs, attitudes and behaviors influencing the food industry.

Kim Essex, partner and director of the North American Food and Nutrition Practice for Ketchum Public Relations, discussed the consumers at the core of this evolution who want to affect the way food is raised, packaged and sold and who share opinions with others.

Ketchum’s global study, “Food 2020,” found these food eVangelists are on the verge of becoming mainstream core customers, and Essex outlined what dairy foods and ingredient companies can do to engage them and succeed with marketing efforts.

Members may log in to read the executive summary from the study.

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