Claims about ingredients are the most common reason for food and beverage label changes, according to recent research on labeling decisions across all food sectors conducted exclusively for IDFA by the international research firm McKinsey & Company. The survey also identified that disclosing clean label ingredients, genetically engineered foods and health claims are the top three reasons why companies decide to reformulate products.
These findings are just a few of many that will be covered in a new IDFA webinar, “New Labeling Research: Balancing Policy Changes and Consumer Demands,” on Wednesday, June 7, at 2:00-3:30 p.m. Eastern time. Kim Wagner, partner and senior member of the global agriculture and food practice at McKinsey & Company, will share in-depth findings from this research and discuss how companies can use them to their advantage.
“Kim has an incredible ability to put food labeling issues into context and clarify possible action steps for companies to take to get their labeling decisions right,” said Cary Frye, IDFA vice president of regulatory and scientific affairs. “The information she will share can be used strategically by food manufacturers at a critical time for our industry.”
Wagner has more than 20 years of experience advising clients in the food, agribusiness and specialty chemical sectors on issues of strategy, process improvement, governance and organizational design. She has particular strength in technology, sustainability, research and innovation, and new product development. Prior to joining McKinsey, Wagner was a senior partner and managing director at The Boston Consulting Group, where she led the firm’s global research and product development business and the global agribusiness sector.
To register, visit "New Labeling Research: Balancing Policy Changes and Consumer Demands."
In the webinar, attendees will learn more about the most important drivers for prioritizing which food trends to respond to, the most significant labeling trends for food manufacturers and how the food and beverage industry is already responding to these trends
For more information, contact Frye at firstname.lastname@example.org.