The International Sweetener Colloquium, Feb. 27-March, will take place approximately one month after the inauguration of Donald Trump as the country’s 45th president. What can Americans expect from the new administration, its relationship with members of Congress and their ability to work together?

Colloquium attendees will hear from Ron Brownstein, political director of the Atlantic Media Company, about the profound demographic, social and economic changes that are restructuring U.S. politics and what it will take to build consensus and move the country beyond the current partisan impasse. Brownstein is a two-time finalist for the Pulitzer Prize for his coverage of presidential campaigns. He writes a weekly column and regularly contributes other pieces for the National Journal, contributes to Quartz and The Atlantic, and coordinates political coverage and activities across publications produced by Atlantic Media.

Changes in Markets and Consumer Influence

Changes in markets and consumer influence will also be on the agenda. The Colloquium will offer in-depth analyses of international, U.S. and Mexican sweetener markets, as well as discussions on the trends, issues and opportunities facing the industry today.

Key topics on the agenda include:

  • The world sugar situation
  • Winners and losers in the U.S. sugar market
  • Mexican sugar outlook
  • Importance of sustainability in the sugar sector
  • Growing impact of expanded sweetener choices
  • Shifting beliefs and increasing buyer influence
  • Consumer hot buttons
  • Outlook for ingredients: grains, oilseeds, ethanol, dairy and cocoa

Visit the International Sweetener Colloquium microsite for more details and to register. For more information, contact Maria Velasco, IDFA meetings coordinator and registrar, at mvelasco@idfa.org.