IDFA is pleased to announce that Heather Soubra has been promoted to the position of director, industry relations and special projects. In her new role, Soubra will work across IDFA’s departments to develop and implement programs that strengthen the IDFA brand. She will continue to report to Connie Tipton, IDFA president and CEO.
“With her commitment to excellence, Heather has commanded the respect of our members and others in the Washington and association communities,” said Tipton. “She has contributed to the success and growth of the Dairy Forum and brings her strong communications and organizational skills to everything she tackles.”
In her new position, Soubra will create and run a speakers bureau for IDFA subject matter experts, develop new marketing approaches, establish a new direction for the NextGEN Dairy Network and the Legacy Club, and facilitate collaboration with members, key stakeholders and others on initiatives that advance the mission of IDFA.
Soubra joined IDFA in 2008 as Tipton’s executive assistant, and her most recent position was director of executive office and special projects for IDFA.
In 2014, Soubra completed training at The Protocol School of Washington to become a corporate etiquette and international protocol consultant. She holds a Bachelor of Arts degree in intercultural communication from George Mason University.