Although races – both political and Olympic – will garner attention in 2016, it’s important to make the most of the daily events, too, says Connie Tipton, IDFA president and CEO, in her recent column in Dairy Foods Magazine.

She urges readers to jump boldly into the leap year, taking time to engage in the presidential and congressional elections, concentrate on “our work, our families and our activities,” and work together as an industry, which will prove to be time well spent.