In partnership with The New York Times, the Milk Processor Education Program has launched a new multimedia post offering “A Fresh Look” at dairy. This paid post on The New York Times website aims to educate readers about the journey that milk takes from the farm to their tables and highlights facts about milk’s nutrient package.
The post is interspersed with videos, infographics and images of the farm-to-fridge journey. It includes segments about life on an American family dairy farm, outlines the steps that dairy foods companies take to get milk ready for consumers and highlights milk’s nutritious role in the diet of American families.
“Milk is a nutrient-rich staple in the majority of America’s refrigerators, but how many Americans understand how it arrives at their local grocery store?” said Julia Kadison, CEO of MilkPEP. She added that the paid post “aims to amplify the positive qualities of milk, especially among ‘milk skeptics’ through engaging digital content.”
The New York Times is promoting the post on specific Facebook and Twitter channels, and MilkPEP’s Twitter and Facebook promotional efforts have already garnered thousands of views of the post’s content since its launch earlier this month.
IDFA encourages milk processors to share the post on their social media platforms. For more information, contact Donna Armstrong at firstname.lastname@example.org.