Noting that a new Congress offers a new beginning, Connie Tipton, IDFA president and CEO, encouraged dairy leaders to take time to build relationships with their senators and representatives. In her recent column in Cheese Market News,

Tipton said, “It’s particularly important to give voice to what is in the interest of your company, the industry and better business opportunities with stories of how these policies help or challenge your business and your employees.” Sharing these stories “can lead to better decision-making in Congress,” she said.

Read the column here.