During the cold winter months, IDFA cooked up some hot sessions for this year’s Ice Cream Technology Conference, April 8-9 in St. Petersburg, Fla.

Attendees will discover what is fueling consumer interest in high-protein foods, explore the latest ice cream trends around the globe, examine ways to engage effectively in online conversations with consumers about genetically modified foods and ingredients, and much more.

Watch this brief video with Cary Frye, IDFA vice president of regulatory and scientific affairs, for more highlights.