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Dairy Facts 2016

MilkPEP Video Campaign Spotlights Protein Punch of Milk

Aug 21, 2013

To educate consumers on milk’s high-quality protein, the Milk Processor Education Program developed a new video campaign that showcases how the protein in milk stacks up against the competition.

The Protein Fight Club campaign depicts a series of humorous breakfast battles that feature milk going head-to-head with some of breakfast’s biggest contenders, including orange juice, an omelet, a breakfast burrito and a bagel with cream cheese.

The videos will appear on TV and online and will be featured at The Breakfast Project website.

Dairy Delivers