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International Dairy Show to Feature Harry Balzer, Consumer Trends Expert

Aug 14, 2013

Harry Balzer, a national expert on food and eating behaviors, will be a featured speaker at the International Dairy Show on Tuesday, November 5, 2013. Balzer, chief industry analyst and vice president of The NPD Group, has been tracking the eating and drinking patterns of Americans for 35 years. He is the author of The NPD Group’s annual “Report on Eating Patterns in America,” which is used by food industry leaders to make smarter business decisions and gain fact-based insight.

Balzer is widely known within the industry as a main source for unbiased market information. He conducts more than 30 ongoing food-related consumer research studies, including:

  • How many Americans are dieting and what kind of diets are they on?
  • How often do Americans exercise? What are people's attitudes about health and nutrition?
  • How often do people cook, and what appliances are being used more or less often?
  • Which foods are gaining or decreasing in popularity for each meal?
  • How do food safety concerns affect food consumption?

Balzer was recognized by Self Magazine for being one of 25 people in the United States who has changed the way the nation eats, cooks and thinks about food. His television appearances include Today, Good Morning America, NBC Nightly News, CNN and CNBC. Balzer has been extensively quoted in The Wall Street Journal, USA Today, The New York Times, Fortune, Forbes, Time, Newsweek and a host of other business and trade publications.

The International Dairy Show, co-located with Food Processing Suppliers Association’s PROCESS EXPO, brings together 800 exhibitors, 300,000 square feet of exhibit space and 15,000 industry professionals for even bigger, better and broader business opportunities.  The Dairy Show will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.   

The International Dairy Show will take place November 3-6 at the McCormick Place in Chicago.

For more information, visit www.dairyshow.com/education, or contact Robin Cornelison, IDFA trade show director, at rcornelison@idfa.org

 
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