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Dairy Facts 2016

The Rock Says, ‘Drink milk. Get Protein. Save the World’

Aug 07, 2013

The Milk Processor Education Program is proud to announce the return of Dwayne "The Rock" Johnson in his first print ad for the Milk Mustache campaign. The Rock tweeted the new ad yesterday, sharing with his more than 5,000,000 Twitter followers the image of him saving a young girl's cat from a tree while sporting the iconic Milk Mustache. It is a continuation of the story Johnson brought to life in the campaign's first-ever Super Bowl commercial this year, sharing what happened after he saved the morning meal – and the world – with milk.

The ad copy reads, "Protein to save the day. 8 grams in every 8-oz. glass. got milk?" Take a moment to see the video of Johnson during the creation of the ad while he powers up with protein.

Processors can get involved by promoting The Rock's new ad on all social channels. Also, be on the lookout for MilkPEP’s "#MilkROCKsMyAM Retweet to win" Twitter sweepstakes this week. Fans will get a chance to score a copy of the ad autographed by Johnson.

For more information, contact Donna Armstrong, MilkPEP senior communications manager, at

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