Last Wednesday, MilkPEP hosted a “Breakfast with Katie” event in New York City to support Katie Couric’s appearance in her second Milk Mustache ad (the first, depicting Curic alongside her daughters, debuted in May). The event gave key bloggers and media the chance to sit down to a protein-packed, milk-centered breakfast with the latest Milk Mustache celebrity.
Couric’s ad campaign continues to be one of “firsts” for MilkPEP. In addition to launching the first-ever Vine video in support of the initial ad launch last month, MilkPEP used Instagram’s new video feature. The video, filmed live from the breakfast event in NYC, shows Couric bringing her ad concept of a “Protein Power Breakfast” to life; she also tweeted the video that morning.
Additional related content will be featured on MilkPEP social media channels throughout the next week and can also be found on Facebook at Facebook.com/MilkMustache and on Twitter @MilkMustache.