making a difference for dairy
Issues

Canadian Trade Policies
Food Waste
Geographical Indications
National Bioengineered Food Disclosure Standard
NCIMS - 2017 Conference Summary
North American Free Trade Agreement (NAFTA)
Nutrition Facts Label Changes
Trade Promotion Authority (TPA)
Worker Safety in the Dairy Industry

More issues...

                                                                                     
Be Heard

Regulatory RoundUp

Get Involved

Advocacy: Dairy Counts

Join the Discussion

Dairy Forum

Dairy Delivers: The Economic Impact of Dairy Products
Advocacy: Dairy Counts
FDA Milk Safety Memoranda
Buyers' Guide
Member Hotlines
Dairy Market Prices
Quick Links

                                                                                           
Dairy Facts 2016
 
 

It's Not Breakfast Without Milk, Says New MilkPEP Campaign

Feb 01, 2012

Breakfast time in America is when half of the daily milk consumption occurs, according to research by the Milk Processor Education Program.

Noting that more than 2.7 billion gallons of milk are consumed during morning meals, MilkPEP plans to launch this month The Breakfast Project, a multifaceted campaign that will reinforce the importance of having milk everyday with breakfast at home. 

"The idea is to start a dialogue with consumers and ultimately make milk the centerpiece of their breakfast routine," said Vivien Godfrey, MilkPEP CEO, in her latest blog post.

Read "Vivien's Views" here

 
Dairy Delivers